AI-Powered Shopping Video Ads

AI Powered Video Ads

AI-Powered Shopping Video Ads

The digital generation has escalated to another level of usability with people of all generations scrolling on Facebook / Instagram / Snapchat feeds. Merchants are utilizing this opportunity to bring in video ads based on specific products and targeted audiences. Videos are one of the best and influential channels of product or brand promotions which have known to provide comparatively better conversion rates with regards to other modes. Product promotions done by influencers are the icing on the cake with better chances of conversions and a wide-scale spread of brand promotion. These video ads can be of many types ranging from unboxing, tutorials, review videos, and many more. With the concept of social media shopping gaining popularity, and big social media brands like Facebook launching Instagram Shops and Shopify partnering with TikTok, the adoption of digital promotion has evolved and matured. Certain AI firms have developed this concept even further to OTT platforms wherein, during the streaming of a web series, the inbuilt assistant can be triggered to identify the clothing/device used by the actor/actress. On identifying the product, the platform will offer the option to send the product link via SMS / WhatsApp or other mediums. With mobile-based integrations as well, wherein the app will identify buyable products from the streaming video and provide suggestions to the Customer. These technologies are referred to as “AI-Powered Shoppable TV”. These kinds of interactive video content are gaining ground and will define the future of digital advertising. Shoppable TV / Ads currently have the potential to cover 200 million products as claimed by certain firms. Provision to expand this functionality on a cross-channel basis is also being considered/developed. This technology is expected to evolve further and incorporate more content as interactive videos for E-commerce purchases. Developing an AI model to identify the model in the video and also recognize shoppable assets present in the video is in itself a task of its own. But it’s this approach that makes the targeted advertising more effective. This technology is comparatively new and would require some time to settle down with the masses, the incorporation of this technology is kind of a niche requirement and also expensive for service providers to develop this as well. Some have also termed this technology as V Commerce which is soon to become the future of content-driven commerce and provide a more engaging experience for content consumers and e-commerce buyers