Artificial Intelligence has grown onto every aspect of our lives, from our Smartphones camera to self-cash out registers to automated security checks at Airports. The tech giants like Microsoft, Google, IBM have already invested billions in advancement of Artificial Intelligence and Machine learning. Without even realizing, 85% of online customers are already experiencing AI built customized and enhanced experience. There are many aspects wherein AI can help reshaping the flow of E-commerce and provide a more engaging experience. Some techniques to improvise AI include:
In a brick and mortar store, AI can be easily utilized to analyze Store time of the Customers and sections being browsed by the Customers which can help in providing exclusive offers. The same logic can be applied to the online store as well wherein the In-Store Time can be utilized to analyze custom offers for targeted customers
Customer Centric Search:
AI being brought to in this domain is the effect of E-commerce experience being abandoned by Customers due to irrelevant search results. Here is where AI guides Customers to what they want. There are various levels of complexity for the AI technology being implemented which may vary from simple suggested searches to advanced image and video recognition for a more enhanced user experience.
Predictive marketing and identifying exceptional target prospects based on software are required for solving the simple business challenge of lead generation. This proprietary software can be used to analyze websites to find out whether competitor elements are utilized.
Device level customization:
The AI Engine built in the E-commerce platform can be utilized to analyze and monitor device-based purchases, store in times, as well as provide offers relevant to a specific device. For example, if a Customer is using a Google smartphone to browse an E-commerce website. Another added functionality is also identifying Customer touch points in a device so as to provide more features / options for the Customer to salvage.
Virtual assistants triggered by Customer selection and history of Customer shopping can be used to provide a natural language processing and to interpret what the Customer will say next.
Although the term “AI” has been given a negative perspective of replacing human activities with machines, AI is simply an addon benefit to simplify tasks. In this digital age, AI has been taking the bold step to improving Customer experience online and also bring in business benefits through rapidly evolving technology.