Search Engine Optimization is the primary factor of improving a website’s digital presence in the eyes of the digital masses. But professionals often limit the usage or functionality of the SEO performance to purely keywords, metatags or any other common factors. Functionalities expand to many more domains other than the above-mentioned ones which are equally or even better than them. Some techniques to explore include: Evaluating current website performance: This comes out to be basic but crucial to identify the KPI of the website and at which areas the numbers fall back. From checking page load rates to bounce rates, search results analytics or identifying broken links across the website helps cover the basic identification criteria to improve on. Effective content management: Content being published on the website also needs to be optimized for improved search results with the inclusion of the suggested keywords along with descriptive, brief and relevant content which would contribute to crisp and clear content management for SEO. Location relevance of keywords: With the importance of adding a keyword for better SEO performance the necessity of adding location of the keywords are also crucial to specifically target any products / services confined to the listed area. This improves the chance of the website gaining ranking ground for a location specific search. The Keyword Golden ratio: This ratio is the number of Google Search results for a specific keyword divided by the monthly search volume for keyword search less than 250. If the factor comes out to be less than 0.25, the keyword can be effectively used for SEO, if the ratio comes out to be 0.26 to 1.00 then there are good chances that the keyword will be effective or not be effective, but if the factor value comes out to be greater than 1.00 then the keyword is not compliant. The KGR helps in identifying potential keywords that can be effective in the SEO growth even though the process the process can be time consuming but the benefits outweigh the drawback. Re-optimization of Old Content: This starts with viewing organic traffic, checking impressions and click data or conversions data in Google Analytics and focus on data which would be only six months old, considering previous track records for driving substantial traffic which can bring back lost efforts in new content. Develop an internal linking process: For SEO, the robots and crawlers are responsible for website indexing. But creating an internal linking strategy is crucial to analyze different factors like relation between two pages, pass the link authority, identifying relevance of old and new webpages, and optimizing inbound links to your website. The SEO process varies based on the requirement of the client, which may shift focus on page speed, content optimization which can accordingly change the strategy of SEO and Page ranking.