Shoppertainment

Shoppertainment | NIVI

Shoppertainment

Shoppertainment is a new and trending term utilized both in the retail and E-commerce segments as a technique to actively involve and engage Customers with means of in app live streaming, gamification, and “See Now and Buy Now” related technologies that provide an immersive and engaging experience for Customers to shop and interactive online. Shoppertainment is a mix of the brick and mortar collaborated with the E-commerce platform. Let’s take an example of a Customer who is very specific of shopping at a retail store, but due the Pandemic situation that has restricted him, he is forced to lookout for the product online. The retail unit will have an e-commerce website and the Customer navigates through the website to find the product. To give a sense of trust and improve engagement, the retail store has given an option to look at the virtually, in its current state / form before buying, and thus a live stream experience is given to the Customer of the product at the store through the Web or Mobile app. The term “shoppertainment” is coined from combining shopping with Entertainment and Social Experiences. This provides a more transparent approach for Buyers to see what they are buying and also a sense of confidence to the Sellers to showcase their products. The technique is equally also responsible for saving some sales figures for retail outlet as well by utilizing the online experience as close to brick and mortar as possible. This may be due to the reasons of heightened Customer Expectations that have forced Technological Investment by Offline Retailers and E-commerce platforms too. With China being the leader in implementing this concept, the trend is slowly spreading to other South Asian Countries too. Shoppertainment provides great opportunities for brands to connect with millennials and Generation Z through shopping apps, with platforms bringing new opportunities at a blistering pace.