The future of Gamification in E-commerce

The future of Gamification in E-commerce

The future of Gamification in E-commerce

Gamification has been utilized for quite some time to attract Customers with exclusive offers and rewards on the E-commerce platform. It an interactive way of inducing Customers to interact more with the E-commerce platform in a bid to participate in surveys, quiz in exchange for rewards. Challenging Customers to games improves retention, page visit time, and with specific genres of rewards, Customers can be tuned to product suggestions based on their interaction with these games. It generates a feeling a competitiveness among Customers and also ultimately leading to also purchasing a product as well. With gamification a different level of personalization of products can be achieved and collection of choices of people becomes quite achievable. Gamification is also utilized for product promotion and creating a valuable brand experience as well. Gamification promotes bragging and motivation of Customers providing a sense of winning, although not all might win rewards but providing a sense of chance do get Customers engrossed. Gamification is an effective social loyalty scheme with success most of the times. It provides a unique way of entertainment, providing quality content, improvement in traffic and engagement and also engage brand awareness. But for gamification to succeed, proper data analysis of products i.e. KPI products and Customer Preferences and tailored offers shall be considered, else the key feature of gamification will fail. It’s also necessary to select the platform through which this would need to be implemented. Preferably a mobile driven interface is proven to improve effective results compared to a web interface. This is set to evolve even more in the future with more advanced technologies being integrated to capture accurate choices. With AI and ML, gamification will also be fine-tuned to the Customer level with every Customer being provided a different reward system and based on Customer decisions on games, product listings and suggestions shall be provided. Care needs to also be taken to the extent of gamification to be utilized since over – gamification can harm the awareness effort and make Customers lose interest and usually this should be reserved to only special occasions for better effectiveness.