Wearables the new platform for E-commerce

Wearables the new platform for E-commerce

Wearables the new platform for E-commerce

With the m-commerce game trending at this peak of time, the market is slowly but gradually switching to the wearable’s technology era, which brings in convenience to the whole shopping experience through the connected devices. With the current scope of wearables being focused more on payments through NFC and voice commerce including voice assistant integrations like Amazon Alexa, Siri, Bixby or Google Assistant in the E-commerce platforms too. With wearables are getting more and more advanced, the scope to utilize these devices expand towards offline retail stores as well. Utilizing location-based services to for geo-targeting of Customers has been ongoing on the mobile platform which now further expands towards the wearables segment as well. It is predicted that, shopping controls and customer experience for the online buying will be implemented at wrist controls itself. These devices will also help in devising marketing strategies during a sale event or will help connect Customers to a more personalised experience. This could range from sending text or mails which in turn will provide FAQs or product descriptions and on a later stage of the milestone, app developers will also bring in apps that would provide the wearable UI interface for Customers to directly shop products through these devices. This is supported by the fact that the Smartwatch market acquisition has seen a considerable growth especially in the Indian Market which a growth rate of 168% and leading wearable manufacturers improvising on the devices to be more flexible for E-commerce. Payment authentication controls are also available through wearables, with the device presence to authenticate payments without entering any details. There have also been acquisitions of the big shots of E-commerce buying firms who have been innovative in the wearable technology spectrum so as to gain an upper momentum against competitors in the technological race and also to implement AI and ML based on data collected from the wearables interface. Even in the Operations perspective of the E-commerce platforms, wearables are gaining ground for improved efficiency in the logistics and distribution operations. From portable scanners to wearables to assist workers for warehouse operations, these devices have proven to improve reliability, efficiency and operational flexibility as well. In the coming years the wearable technology market will see a consistent growth in usage and also a more affordable wearable band would be established to feed in the essential shopping apps and help Customers gain a more personalized experience for their online shopping needs.