Author: Dhanashree Ghatate

The Middleware API Layer in a B2B E-Commerce System is the layer that drives various processes of integration, customization and incorporating external resources. There can be two approaches that can be taken for a Middleware layer: the robust or the flexible way. If a robust middleware layer is created then integrations with other systems, automation of various applications and providing customized screens for their...

The hype around 5G has been going around for quite a while now with initial trials starting as early as 2018 where big telecom firms like Verizon and Vodafone pledged to provide and upgrade existing network infrastructure for 5G services. But, what exactly is 5G and how does it make itself the next generation king of networking. 5G is 5th Generation Mobile Network. It’s a...

The digital generation has escalated to another level of usability with people of all generations scrolling on Facebook / Instagram / Snapchat feeds. Merchants are utilizing this opportunity to bring in video ads based on specific products and targeted audiences. Videos are one of the best and influential channels of product or brand promotions which have known to provide comparatively better conversion rates with regards...

Traditionally E-Commerce platforms functioned on the principle of a monolith architecture approach which in short is like a centralized system all features of the E-Commerce Platform. But as E-Commerce features tend to become more and more complex, the practicality of using a monolithic architecture slowly started to fade. The main disadvantages of a monolithic architecture are its challenges in scalability and flexibility which ultimately...

The automated bidding strategy formulated by Google utilizes Machine Learning and analyzing the past performance history of campaigns, parameters that would affect campaign performance, and let alone save the User from manual work of setting and monitoring each and every parameter. The system effectively manages all of that and Users can focus on overall strategy improvement and not getting into the small details of it....

E-commerce payments has transitioned from the simple Online Card Payments or Cash on Delivery to Digital Wallet, UPI and many others. So, what’s the idea of Cryptocurrency in E-commerce? First things first, what is cryptocurrency? Cryptocurrencies are decentralized digital currencies adopting encryption standards. Cryptocurrencies are difficult to counterfeit or trace due to complex encryption and are not governed by a single institution like a...

Shoppertainment is a new and trending term utilized both in the retail and E-commerce segments as a technique to actively involve and engage Customers with means of in app live streaming, gamification, and “See Now and Buy Now” related technologies that provide an immersive and engaging experience for Customers to shop and interactive online. Shoppertainment is a mix of the brick and mortar collaborated with...

Gamification has been utilized for quite some time to attract Customers with exclusive offers and rewards on the E-commerce platform. It an interactive way of inducing Customers to interact more with the E-commerce platform in a bid to participate in surveys, quiz in exchange for rewards. Challenging Customers to games improves retention, page visit time, and with specific genres of rewards, Customers can be...

React Native is a technology where cross platform development has emerged and has been quite the choice of developers to develop native apps, whether cross compatibility on iOS or Android devices provides a platform specific user experience. The React Native Technology which was launched back in 2011 by Facebook still continues to be trending and will continue so, especially in the E-commerce domain category...

Natural Language Processing (NLP) is a technology to integrate the Human language to the Internet Experience. This technology brings in the ability for the computer program to understand human language in the way which it is said and understood. This is done by using the data which is abundantly available for analysis and processing. Search Engines like Google, Bing can play a key role in...