Google is aware that your business revolves around your customers. You strive to learn how they connect with your company because you are curious about it. You’ll develop a more exact understanding of the entire lifespan, from the first impression until the sale. It represents a change from the previous platform-centric measuring to tracking using a User ID. The goal is to assist you in obtaining more precise client segments and data, which will lead to less unnecessary spending and better marketing data.
With GA4, Google promises to make changes to more granular data, giving users more insights and more control over their customers’ privacy. Another crucial issue is that, as the industry moves significantly away from cookies and toward the use of first-party data across platforms, Google is aware of this change and wants to adapt.