Drew Shoe Corporation
Drew Shoe, a medical shoe manufacturer doing business in all of North America and International. Drew brand specializes in shoes for feet that require special care, including diabetic, arthritic, and other types of medical conditions.
The business primarily sells their product through distribution network. Over the years Drew Shoe has developed a dealer network and also sells directly to consumers. Drew Shoe also owns Ros Hommerson & Bellini Shoe brands which specializes in women’s fashion catering to special sizes.
NIVI Solutions helped Drew Shoe with upgrading Znode version from 5 to 9.
Webtore URL: www.drewshoe.com, dealer.drewshoe.com, www.bellinishoe.com, www.roshommerson.com
Drew Shoe, a medical shoe manufacturer doing business in all of North America and International. Drew brand specializes in shoes for feet that require special care, including diabetic, arthritic, and other types of medical conditions.
The business primarily sells its product through the distribution network. Over the years Drew Shoe has developed a dealer network and also sells directly to consumers. Drew Shoe also owns Ros Hommerson & Bellini Shoe brands which specializes in women’s fashion catering to special sizes.
NIVI Solutions helped Drew Shoe with upgrading the Znode version from 5 to 9.
THE BACK STORY
Drew Shoe was introduced to us by Znode, Drew primarily sells via an online dealer portal and also has an individual direct B2C portal for all brands.
When we first met with the business, we discovered that all order processing from Znode to ERP was manual. No back-end system was integrated with the Commerce platform, and price management for dealers was all manual. All operations order transfer, price, and inventory in all portals were performed manually.
The big key success criteria was clear to us in the first meeting “Gain Operational Efficiency”. Off-course a lot of other areas of improvement were expected with the implementation of Znode 9.
CHALLENGE
- Znode 5 built on old/retired technology- unstable at times.
- Slow performance
- Declining organic growth and conversion rate
- Dealer self-serve portal – very limited features available to Dealers
- Bulk ordering
- Poor customer experience in both B2B and B2C portals
- No integration to back-end systems
- New Dealer Onboarding- requiring weeks for setup
- No mobile
- Complex shipping, payment terms by dealer
- Negotiated price list by a dealer, by region
- Poor SEO
- Security Issues
SOLUTION
Services we have provided Drew Shoe to help solve all the challenges and meet business objectives.
- Creative & Design Services and Consultation
- Znode 9 install, configure and implmentation
- PIM Consulting and data migration
- Multi Store Setup & Configuration
- Dealer Portal Development and Implementation)
- Bulk ordering (Big Win for Dealer Experience
- Website security & hosting consultation
- Google Core Web Vital
- ERP Integration
- Future order
- Klaviyo
- Web page performance and speed optimization
- Cloudflare enablement
- SEO best practices implementation.
OUTCOME
- Huge operational efficiency
- Increased organic visibility
- Increased dealers satisfaction
- 80% gain in page load times