How Nivi Solutions Transformed Equinavia’s E-Commerce with ZnodeEquinavia

Equiniva – a manufacturer, a distributor and direct to consumer company serving high quality equestrian products to horse riders and horse lovers.

Equinavia believed in NIVI Solutions as their trusted technology partner to help reshape their digital presence and implement ZNODE to drive B2B, B2C & Pre-Book e Commerce portals.

Webstore URL: www.equinavia.com, b2b.equinavia.com, pre.equinavia.com

THE BACK STORY

The Equinavia story began in Scandinavia nearly 40 years ago. There, our passion for horses, riders and their well being inspired decades of progress and innovation within Scandinavia’s racing and English riding communities. In 2007, we crossed the Atlantic, determined to meet and motivate US riders and horse-lovers of all ages, skill levels and backgrounds. It was here that we found our local footing — first with harness racing, and soon after with English riding as we strove to respond to the community’s demand for a comprehensive product range made up of beautifully-fashioned merchandise.

Equinavia was introduced to us by our technology partner ZNODE. At first when we met the team at Equinvia it was clear to us that the key success criteria for Equinavia is speed, modern design, google core web vital and tremendous improvement on customer experience. Equinavia had eCommerce presence with VTEX which was dying of poor support, as eCommerce evolved and shoppers wanting more and more, Equinavia was struggling to meet the shoppers demand and failing on key customer experience.

CHALLENGE

During our first meeting with Marketing team @Equinavia, they presented a big 150+ line items spreadsheet of features and shortcomings of their old eCommerce platform VTEX. The key success criteria and big problems that needed to be solved were clear to our team right away.

Some of the Key Challenges

Speed, Speed & More Speed- Every page should load within under ~2 Sec
Mobile first approach
Modern design
B2B business requirements around pricing, multiple catalog, taxes and payments
ACH for dealer network
Back end integration with Acumetica ERP & Salsify PIM
Solve PRE-BOOKING Buisness model- taking orders for future inventory
Dealer network
Store & catalog management
SEO Improvements

Breeches and tights collection with various colors displayed above, horse wearing a plaid turnout blanket below, showcasing equestrian apparel and accessories for Equinavia's digital transformation.

Equinavia Maud Women's Knee Patch Breeches in black, displayed on a product page showcasing pricing, size options, and product details for equestrian apparel.

SOLUTION

Services we provided to help Equinavia successfully migrate their ECommerce properties from Vtex to ZNODE and meet all business objectives.

User experience (UX) design and consulting
Strategic B2B, B2BC & B2C web technology consulting
ZNODE platform install, configuration
Dealer portal development- Bulk Ordering
Pre-booking development
Acumetica ERP Integration- order push, order status pull, price, inventory, customer
Salsify Integraion – multi catalog, product integration
Enterprise cloud management
Data and security management
PCI compliance
Search engine optimization
Klaviyo marketing suite integration
GA4

Equinavia mobile website showcasing new summer arrivals in equestrian apparel, featuring images of horses and riders, with a focus on breeches and tights category.

Equinavia website homepage showcasing new summer 2022 collection with models, equestrian apparel, and a horse.

RESULTS

Improved B2C conversion
Screaming fast page load times
Google Core Web Vital passed for mobile and desktop
Pre-Booking store success
Improved B2B conversion and satisfaction.
Revenue growth YOY

Web Portal URL

B2C – www.equinavia.com

B2B- https://b2b.equinavia.com

Pre-Book- https://pre.equinavia.com