S & S Sales Corporation

S&S Sales Corporation is a respected and trusted distributor of adhesives, panel systems, sealants and sealant accessories, air & vapor barriers, traffic coatings and waterproofing products.

Our team helped S&S upgrade their B2B Znode eCommerce from Znode 7.0 version to Znode 9.7.

Website URL: www.sssales.com

S & S Sales Corporation is a traditional distribution business with digital eCommerce portal serving customers for easy and quick ordering. S&S came to us looking for help with re-design and re-build website using the newer Znode 9.7 verison. The key business objective were improving customer experience, performance, better search results ranking and newer modern design.

CHALLENGE

There were alot of shortcoming in offering buyers what they needed to make a purchase. Some big once included missing B2B features, no self serve portal for account management. Other challenges included but not limited to

The website was running on the earlier release of ZNODE 5 version.
Migrating all data and content to Znode 9
Usability
Slower page laid times
Failing Google Core Web Vital
Mobile – poor page performance, extremely low conversion rate
In-accurate inventory data flailing at multiple points.
A lot of In-efficiencies for customer service using admin, phone orders
No B2B workflow for Quote, Approval management

Product categories for adhesives and sealants, including silicone sealants, polyurethane sealants, mastics, specialty sealants, fire rated sealants, security sealants, firestopping material, and preformed silicone extrusions.

DynaFlex SC Limestone Security Sealant tube displayed on S & S Sales eCommerce website, featuring product details, pricing, and availability information for adhesive products.

SOLUTION

NIVI Solutions helped S & S Sales re-shape the digital presence. Services we provided to S & S Sales to help achieve all business objectives.

Creative Services & Consultation – new modern usable design
ZNode 9 install, configuration & customization
Engineering service to develop the new design and integrate with Znode 9
Migrate all content from Znode 5 to Znode 9
Macola ERP Integration to push and pull order, customer, quote, price, inventory data both ways.
Integrate shipping & tax services
Speed & Performance optimization to help pass Google requirements
Website security audit consultation and engineering.
Enabling and configuring B2B features – Quote, Approval Management, Multiple Price list (Negotiated pricing by account managent)
Deployment & Hosting

Mobile view of S & S Sales website showcasing product categories with a focus on sealants, featuring a background image of a customer interaction.

S & S Sales team members engaging in customer service, showcasing digital eCommerce improvements and product categories for adhesives and related products.

OUTCOME

40 %increase in sales YOY
70% improvement in mobile conversion rate and 25% increase in desktop conversion rate
Organic traffic growth leading to higher new customer acquisition.
Self server portal for shoppers to manage invoices, pay by invoices directly improving shoppers experience.
Operational eficiency

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Challenges Faced by S & S Sales Corporation

Before collaborating with NIVI Solutions, S & S Sales Corporation encountered several challenges in their eCommerce operations. Key issues included a lack of an efficient customer service system, difficulties in managing phone orders, and the absence of a streamlined B2B workflow for quotes and approval management.

These challenges not only hindered their operational efficiency but also negatively impacted customer satisfaction. The outdated design of their previous website further compounded these issues, making it difficult for users to navigate and find the products they needed quickly.

Solutions Provided by NIVI Solutions

NIVI Solutions implemented a comprehensive strategy to enhance S & S Sales Corporation's digital presence. This included a complete redesign of their website, utilizing a modern and user-friendly interface that improved navigation and overall user experience.

Additionally, NIVI Solutions performed a migration from ZNode 5 to ZNode 9, ensuring that the new platform was fully optimized for performance. Key integrations, such as Macola ERP, were established to facilitate seamless data exchange for orders, customer information, and inventory management.

Impact of the New eCommerce Platform

The implementation of the new eCommerce platform resulted in significant improvements for S & S Sales Corporation. Notably, they experienced a remarkable 40% increase in sales year-over-year, demonstrating the effectiveness of the new system in driving revenue growth.

Moreover, the mobile conversion rate improved by 70%, while desktop conversions increased by 25%. These metrics highlight the enhanced user experience and engagement achieved through the optimized platform, contributing to a substantial rise in organic traffic and new customer acquisition.

Future Enhancements and B2B Features

Looking ahead, S & S Sales Corporation plans to further enhance their eCommerce capabilities by introducing additional B2B features. These features will include advanced quote and approval management systems, as well as multiple price lists that allow for negotiated pricing based on account management.

By focusing on these enhancements, S & S Sales aims to solidify their position in the market and provide even greater value to their business clients, ultimately driving further growth and customer loyalty.