Monolithic platforms are becoming extinct, supposedly. Remnants can still be found in outdated platforms claiming to be headless, but are monolithes wrapped in APIs to check boxes in RFPs. “Headless ecommerce is APIs,” to paraphrase Joe Ciciman, a leading Forrester Ecommerce Analyst. Headless ecommerce has gotten the B2B ecommerce industry to where it’s going. For companies seriously looking to the future of managing multi-channel ecommerce with optimized customer experiences, composable commerce is the future.
Znode takes headless to a new level with an API-first architecture creating the ideal ecommerce engine for composable commerce as an application approach. This allows for Znode’s native capabilities or combining best-of-breed commerce components to achieve a business’s desired customer experiences.
Serving B2B customers, distributors and channels is key to multi-channel ecommerce. Znode has a robust set of B2B features (and B2C and B2B2X) to make multi-channel real without excessive customizations or the need for more ecommerce platforms. This includes syndicating product catalogs to third party marketplaces like Amazon, Alibaba, Walmart, etc.
59% of B2B buyers name site search as the most important feature when selecting B2B sellers. Znode’s feature-rich native site search drives conversions and great customer experience by empowering administrators to manage search across multiple stores with automatic indexing, reducing management complexity, scale issues and heavy technical demands.