Rogans Shoes
From a modest shoe retailer with 40 retail stores across Wisconcin, Illinois, Iowa & Minnesota to launching a successful eCommerce channel. We helped Rogans Shoes realize the true potential of digital commerce.
Website URL: www.rogansshoes.com
THE BACK STORY
When we met Rogans Shoes back in 2014, the business had very minimal ECommerce presence. We brought them online through our strategic eCommerce consulting and development. We helped Rogans Shoes by selecting the right eCommerce platform through our indepth business requirement & SWOT analysis.
We helped Rogans install and implement ZNODE commerce platform for their eCommerce channel.
We continue to be their trusted technology partner and play a key role as their e-commerce development and IT team, providing technology expertise and road mapping, website updates, UX optimizations, integration management, IT/web server support, and much more.
CHALLENGE
We still remember Rogans Shoes team providing 4 main business objective
- Drive more traffic to the physical stores.
- Build a true omnichannel marketing solution
- Operational efficiency (End to End Integration with all Back end Systems PIM, ERP, Tax, etc..
- ADA Level AAA Compliant
- Speed
Rogans Shoes had a retired homegrown eCommerce solution with no integration to any back end system. Slow organic growth. Poor Customer Experience leading to increased bounce rate YOY.
SOLUTION
NIVI Solution recommended ZNODE as the best fit platform. We knew the mobile was taking off at the time, so we focussed on mobile first design.
Services We provided
- Creative services – Design consultation to develop mobile first customer experience expanding to desktop and tablet
- Installation, Configuration of the ZNODE platform
- Seamless integration with ERP to push order, customers both ways
- Seamless integration with PIM to push product and catalog data, pricing and inventory updates.
- Our custom proprietary development of Buy Online & Pick up In Store connector to Znode
- Web application performance monitoring and optimization
- Data and security management
- PCI compliance
- Advacne engineering to achieve Level AAA ADA Compliance
- Hit sub 1 sec performance benchmark
OUTCOME
- Digital store sales surpassed all brick and mortar store sales.
- More traffic to physical owned stores via BOPIS making Rogans Shoes make more profit per pick up order.
- Tremendous improvement in conversion rate across all devices
- Increased repeat purchases
- Gained huge operational efficiency across all business teams at each step of order to cash journey.