Clearing up the jargon to understand composable B2B business
As with any new technology, a trend is frequently started by new phrases that analysts and consultants have coined. A few years ago, personalisation and artificial intelligence were popular trends (AI). Currently, customers of ecommerce software, particularly B2B ecommerce software, are being trended (or confused) by phrases like headless and composable.
The phrase “headless” is fluid. It was first described as an API-first architecture with few features, no included presentation layer, and the promise of flexibility. The opposite of this was monolithic platforms, which Forrester Research also described as “inclusive” platforms with lots of built-in functionality but constrained flexibility, particularly in the presentation layer. Composable commerce swiftly became a buzzword when talking about an API-first platform approach as monolithic ecommerce software companies immediately published APIs for adaptable front-end experiences and asserted to be headless. Only two ecommerce technology stack approaches